Investors must get full, fair and accurate information about the company and the investment. Offering materials should include documents that support the company’s business and the claims being made to investors.
This includes information about the business history of the key managers and shareholders of the company. Under the rules, certain people deemed to be “bad actors” because of prior issues are excluded from this market. Each company listing on Equitize USA will be required to provide an independent certification that key managers and shareholders satisfy this requirement.
Investors need to be convinced that you will be able to take the money they invest and use that money to make more money. Essentially it boils down to 3 things:
First, investors want to know who you are so that they can assess whether or not you can execute.
Next, they want some details about how you intend to spend their money and what financial results you hope to achieve.
Finally, investors want to know what is in it for them. Every investor is seeking a return on their investment.
Companies raising capital using Regulation D are not required to present audited financial statements. Companies will be expected to provide a reasonable basis for any projections of future sales or revenue. We suggest that all financial information be converted to US dollars for presentation to US investors.